11 March 2027 | Kachette London

finance doesn't need another conference

finance doesn't need another conference

GENCFO Live brings together senior finance leaders who are actively reshaping the role of finance inside their organisations.

GENCFO Live brings together senior finance leaders who are actively reshaping the role of finance inside their organisations.

A finance event worth leaving your desk for.

Most events give you more presentations, more panels and more people talking at you.

GENCFO Live is built differently.

We bring a carefully curated community of senior finance leaders togethe r for the conversations they aren't having anywhere else.

No endless slide decks.
No anonymous exhibition halls.
No sitting quietly at the back.

Just useful ideas, honest conversations and people worth meeting.

Most events give you more presentations, more panels and more people talking at you.

GENCFO Live is built differently.

We bring a carefully curated community of senior finance leaders together for the conversations they aren’t having anywhere else.

No endless slide decks.
No anonymous exhibition halls.
No sitting quietly at the back.

Just useful ideas, honest conversations and people worth meeting.

Why attend

take more back than a tote bag.

LEAVE WITH BETTER ANSWERS

Bring the question that's been sitting on your desk. Leave knowing how other finance leaders are tackling it.

MEET YOUR PEERS

Spend the day with people operating at your level, facing the same pressures, decisions and opportunities.

CHALLENGE YOUR THINKING

Hear perspectives that make you reconsider how finance should work, lead and create value.

HAVE CONVERSATIONS THAT GO SOMEWHERE

No forced networking. The day is designed so the right conversations happen on their own.

Why attend

take more back than a tote bag.

LEAVE WITH BETTER ANSWERS

Bring the question that's been sitting on your desk. Leave knowing how other finance leaders are tackling it.

MEET YOUR PEERS

Spend the day with people operating at your level, facing the same pressures, decisions and opportunities.

CHALLENGE YOUR THINKING

Hear perspectives that make you reconsider how finance should work, lead and create value.

HAVE CONVERSATIONS THAT GO SOMEWHERE

No forced networking. The day is designed so the right conversations happen on their own.

Schedule

ideas worth being in the room for.

No back-to-back presentations. No death by PowerPoint.

Live is built around the issues finance leaders are actually dealing with.

Now

Next

Beyond

Power Down

Let's Start

REGISTRATION

08:15 – 09:15

ENERGY ACTIVATION FOR THE DAY

Meet your community

Sophie Goad

Head of Events and Product

09:15 – 09:30

THE GREAT FINANCE IDENTITY CRISIS:

“WHAT EXACTLY ARE WE BECOMING?”

Strategic partners, AI champions and transformation leaders, Finance can't be everything to everyone, so what should it be? Using exclusive GENCFO research, we'll uncover the 23-point gap between perception and performance and set the tone for a day of challenging assumptions and honest conversations.

Chris Argent

Founder & MD

GENCFO

09:30 – 09:50

GREAT DEBATE #1

STRATEGIC PARTNERSHIP!

ARE YOU ACTUALLY DOING IT?

Following the founder keynote, this candid session explores the gap between perception and reality. We'll challenge what strategic partnership actually means, why so many finance teams still struggle to influence decision-making.

09:50 – 10:40

FIRESIDE CHAT

IS AI REALLY CHANGING FINANCE OR JUST CREATING MORE WORK?

Finance has embraced AI at remarkable speed. Yet many teams are still drowning in reporting, firefighting and transformation. So, has AI genuinely changed the finance function, or are we simply doing the same work with shinier tools. This candid fireside chat challenges the hyperbole, and explores where AI is creating genuine value, and where it isn't.

10:40 – 11:10

COFFEE + CONNECTION BREAK

11:10 – 11:40

Now

Next

Beyond

Power Down

Let's Start

REGISTRATION

08:15 – 09:15

ENERGY ACTIVATION FOR THE DAY

Meet your community

Sophie Goad

Head of Events and Product

09:15 – 09:30

THE GREAT FINANCE IDENTITY CRISIS:

“WHAT EXACTLY ARE WE BECOMING?”

Strategic partners, AI champions and transformation leaders, Finance can't be everything to everyone, so what should it be? Using exclusive GENCFO research, we'll uncover the 23-point gap between perception and performance and set the tone for a day of challenging assumptions and honest conversations.

Chris Argent

Founder & MD

GENCFO

09:30 – 09:50

GREAT DEBATE #1

STRATEGIC PARTNERSHIP!

ARE YOU ACTUALLY DOING IT?

Following the founder keynote, this candid session explores the gap between perception and reality. We'll challenge what strategic partnership actually means, why so many finance teams still struggle to influence decision-making.

09:50 – 10:40

FIRESIDE CHAT

IS AI REALLY CHANGING FINANCE OR JUST CREATING MORE WORK?

Finance has embraced AI at remarkable speed. Yet many teams are still drowning in reporting, firefighting and transformation. So, has AI genuinely changed the finance function, or are we simply doing the same work with shinier tools. This candid fireside chat challenges the hyperbole, and explores where AI is creating genuine value, and where it isn't.

10:40 – 11:10

COFFEE + CONNECTION BREAK

11:10 – 11:40

Speakers

catalyst of conversation

Speaker are the spark to light the conversation. There's no audience here. Everyone is a participant.

from the room

Ask the people who've been in the room.

Ask the people who've been in the room.

GENCFO Live brings together ambitious finance leaders who want to challenge how things are done, learn from their peers and help shape what comes next.

Brenda Boyd
Brenda Boyd

“I love the informality - accountants being themselves and having fun while we learn and grow”

Brenda Boyd

Group Financial Controller

Nicole Owen
Nicole Owen

“Such a well organised event by the GENCFO team. The venue and entertainment was on point!”

Nicole Owen

Head of Finance

Michael Mills
Michael Mills

“GENCFO brings together a community that challenges norms, sparks ideas, and shapes the future of finance.”

Michael Mills

Director of FinOps & GENCFO Adviser Board

smile :)

See yourself at Live.

The conversations between sessions matter just as much as the ones happening on stage.

  • man in black suit standing in front of people
  • woman in black tank top

Passes

Choose how you'll join the room.

One day. One room. A lot to take back with you.

EARLY BIRD 25% OFF UNTIL 30 JAN 2027

Member pass

For GENCFO Exec members. The full day at your member rate.

EARLY BIRD · SAVE 25%

£217

USUAL PRICE £290

Full-day access to GENCFO Live

Exclusive GENCFO research

Live Great Debates & fireside chats

Hands-on workshops

Senior peer networking

Complimentary refreshments, catered lunch and evening drinks

Most Popular

Finance Leader Pass

For senior in-house finance leaders. The full day, every conversation.

EARLY BIRD · SAVE 25%

£296

USUAL PRICE £395

Full-day access to GENCFO Live

Exclusive GENCFO research

Live Great Debates & fireside chats

Hands-on workshops

Senior peer networking

Complimentary refreshments, catered lunch and evening drinks

Team pass

For two or more from the same finance team. 15% off the Finance Leader Pass. Bring the people who'll help you act on what you hear.

EARLY BIRD · SAVE 25%

£251

USUAL PRICE £335.75

Everything in the Finance Leader Pass
15% off

Learn together, act together

Split up, cover more of the room, compare notes after

Come back with a shared plan, not one person’s notes

Build on your team’s ideas with peers from outside it

Minimum 2 per booking

Good Questions

before you book

Everything you need to know.

Who is GENCFO Live for?

GENCFO Live is designed primarily for CFOs, Finance Directors and senior finance leaders working inside ambitious organisations.

I’ve never attended before. Is there a complimentary place for first-timers?

Qualifying senior finance leaders attending GENCFO Live for the first time may be eligible for a complimentary pass. Apply and we'll confirm whether you qualify.

What's included in my ticket?

Your ticket includes full access to GENCFO Live, all sessions and conversations, food and refreshments throughout the day and the evening networking experience.

Is this a traditional conference?

Definitely not. You won't spend the day watching endless presentations. Live is built around conversation, participation and interaction between the people in the room.

Will there be networking?

Yes, although we'd rather not call it networking. The entire day is designed to make it easy to meet and talk to other finance leaders naturally.

Where is GENCFO Live?

GENCFO Live 2027 takes place at Kachette in Shoreditch, London, on 11 March 2027.

Senior Finance Leaders

There's a place in the room for you.

200 finance leaders. One day of useful conversations, new perspectives and people worth knowing.

© 2026 GENCFO All Rights Reserved.

Senior Finance Leaders

There's a place in the room for you.

200 finance leaders. One day of useful conversations, new perspectives and people worth knowing.

© 2026 GENCFO All Rights Reserved.

Senior Finance Leaders

There's a place in the room for you.

200 finance leaders. One day of useful conversations, new perspectives and people worth knowing.

© 2026 GENCFO All Rights Reserved.